With the June 20 governorship election drawing closer in Ekiti State, the African Democratic Congress (ADC) has intensified its campaign efforts by launching a door-to-door mobilisation strategy aimed at persuading voters to support its candidate, Dare Bejide.
The move forms part of the party’s preparations to strengthen its grassroots presence and increase voter awareness ahead of the poll.
The decision was announced by the national leadership of the party through a statement released in Ado Ekiti by the Director of Media and Publicity of the Dare Bejide Campaign Council, Gboyega Aribisogan. The party said the campaign approach would focus on direct engagement with residents across communities in the state.
As part of its election preparations, the ADC has also set up several committees to coordinate different aspects of its campaign activities. Among them is the Contact and Mobilisation Committee, which has been assigned the responsibility of carrying out voter sensitisation and community outreach across the state.
The party said members of the committee would engage residents directly and explain its plans for key sectors such as education, healthcare, agriculture and youth employment. According to the ADC, the aim is to ensure that voters understand the party’s policies and what it intends to achieve if elected into office.
The party also announced the formation of a National Campaign Council and other campaign teams made up of more than 100 members. These groups have been given responsibilities covering grassroots mobilisation, policy communication, media relations and voter engagement as election activities gather momentum.
Other committees created by the party include the Media and Publicity Committee, Policy and Manifesto Committee, Youth and Women Engagement Committee, as well as units responsible for logistics, protocol and security matters.
The ADC said it adopted a decentralised campaign structure to allow local coordinators address issues affecting their various communities. Under the arrangement, campaign officials at the grassroots level will have the flexibility to tailor their activities to local realities while working within the party’s overall strategy.
The Media and Publicity Committee is expected to oversee press engagements, social media activities and broadcast appearances, while the Policy and Manifesto Committee will work on translating the party’s campaign promises into practical plans for different sectors.
Professionals from fields such as education, healthcare and engineering have also been included in the policy team to help develop workable proposals for the state.
The party further assigned key responsibilities to youth and women leaders, who are expected to organise voter education programmes, community meetings and campaign events aimed at attracting support for the ADC candidate.
In addition, logistics and security committees have been established to coordinate campaign materials, monitor activities and ensure compliance with electoral regulations. The party stated that it is working with relevant authorities to support peaceful conduct before, during and after the governorship election.
With less than two weeks before voters head to the polls, the ADC believes its expanded grassroots strategy will help strengthen its campaign and improve its chances in the race for Ekiti Government House.